An Introduction & Overview
The Money Is In The List
I am certain you have heard the online marketing super quote ‘The money is in the list’. I can guarantee you there is no other method that will bring you greater success online than this method.
For those of you who have not heard of this quote before‚ I will give you the basic outline
for what is involved in starting an autoresponder email service yourself.
1. You sign up to an autoresponder service. Large proportions of these services are free. But each service differs in the services that they provide. For example‚ the format that is available for sending your autoresponder messages in e.g.‚ text or html format. The choice in providers of autoresponder services is up to you. I won’t give you any biased links here‚ but please do the research and make a decision‚ decided around the ideas and/or requirements you want to create in this exact task.
2. Set up your autoresponder messages in a sequence that you want your prospects to receive them. (A more detailed mention shortly about this important task.)
3. Cut and paste your html code etc‚ provided by your autoresponder service so that your prospects can sign-up to your email list from your web site.
This is a basic 3 step process which gives you an outline of just how simple this set-up process is.
The real skill‚ mentioned in step 2 above‚ although not difficult‚ is in writing the autoresponder messages you are going to send to your signed-up prospects. There is a need for a real structure and purpose in the way you attempt this task. And I will tell you how right now! So let’s begin.
We‚ all from an early age‚ have been trained as consumers. From the first moment for example‚ we saw our first 30 seconds of television‚ we were instantly introduced to the wonderful world of both ‘Direct and Indirect Advertising’. Both these words direct and indirect are very important when it comes to online marketing. In my opinion direct advertising does not work online at first‚ and should not be attempted until later. This direct advertising may have worked online initially in the past‚ but thanks to such online issues as spam‚ this method is not effective at all in the beginning. Indirect advertising however is what should be used‚ and this provides a ‘Conditioning’ phase for your potential buyers who have newly signed-up to your autoresponder list.
When targeted‚ potential customers visit your website for the first time‚ they arrive because they are searching for specific information. And secondly‚ they may choose to purchase an item or service from your website‚ as a pure result of the information you are providing‚ in order to complete or complement the provided information contained on your website.
The structure of the information you provide in your autoresponder messages should therefore follow this same ‘Cause & Effect’ structure. Simply put‚ you are providing information that will complete or complement a product or service you are promoting indirectly. In online marketing you will hear the word ‘Pre-selling’ mentioned a lot‚ andthis is what pre-selling is‚ a simple providing for a cause and effect event.
I must mention the word ‘Trust’ at this point‚ because it is an absolute needed commodity on the Internet‚ and leads into the whole concept and purpose of ‘Branding’. We have all heard of the bad things that can happen online with credit card fraud etc. it’s a long list. And it is absolutely 100% certain that your potential customers have also heard of these facts. So you should be aware that every person who visits your website for the first time is already on the back foot. It is now your job to build a potential customers trust in your website‚ so that when they may visit your website again‚ they have a feeling of complete ease. Let me assure you this trust does need to be earned on your behalf and you should always be aware of this. I will add at this point the statement‚ ‘If you are not serious about the product or service you are promoting then just don’t bother doing it in the first place’. If you are not committed‚ you as a result‚ have no set purpose for what you are trying to achieve. If your customers suffer your website will suffer. So how do we build ‘Trust’?
Branding is a tool by which we associate trust. Think of a brand name product. Ask yourself the question how do you feel about that product? Do you feel at ease buying that product? If the answer is ‘yes’‚ then it is for the reason that you know and trust that product. Why? Because you know when you buy it‚ you know exactly what to expect. If you answer no‚ it would be mainly for the reason that the product is unreliable‚ because you are not sure about what to expect. This idea of branding is essential in your autoresponder messages‚ because you have the task to condition your potential customers to positively associate your website‚ business name or logo etc‚ to what they should positively expect from your website and its products.